Will Microsoft Attack Apple with its Two New Windows Phone Flagships?

If you take a look at the list of the handsets released by Microsoft in the last few months, you will see that all of them are affordable low-end or mid-range phones at best, and none of them are flagship handsets to stand up against the competition. This is intentional: Microsoft has decided to hold back the release of its two upcoming flagship handsets, the Lumia 940 and the Lumia 940 XL until the official launch of the Windows 10 for phones, a smartphone OS for which all users have high hopes. But we should ask ourselves: does Microsoft indeed want to compete head to head with Apple’s

iPhone 6 with these two new models?


When it comes to their hardware specs, both phones are clearly flagship material. The make and model of the phones’ processors has not been revealed yet, not even rumored – there is some speculation going on about them having an octa-core CPU paired with at least 3GB of RAM. What seems to be sure is that the new Lumias will have large screens – one of them will have a 5.2″ display, the other 5.7″, both with a 1080p resolution and covered in Corning’s Gorilla Glass 4. Imagine how great the online casino games app on europalace.com will look and run on such a handset…

One of the strongest selling points for the previous Lumia flagships were their cameras. The Lumia 930 – which has disappeared from the Microsoft Store UK just the other day – had a 20 MP camera with a 4992 х 3744 pixels resolution, Carl Zeiss optics, optical image stabilization, autofocus, dual-LED flash and whatever else you could imagine. The 940s will have something even better: a 25 megapixel Pureview camera which will be able to shoot 4K video at 60 fps, a f/2.8 maximum aperture. Besides, it will be paired with a front camera with a sensor of at least 5 megapixels – entry level models have had similar cameras on their front, so the flagship will have the same.

For the first time Microsoft will have something serious to put up against both Android and iOS on mobile: Cortana. Once it gets out of beta, Cortana will be as smart as Google Now and as personified as Siri. Pair that with a wonderful hardware, and Microsoft will have a shot to compete against the two dominant smartphone OS makers of the market.

Microsoft is in a position similar to Apple, but with a few notable differences. It makes the software and the hardware, much like Apple, but its software is available on a whole range of phones, from the cheapest to the most expensive, much like Android. Besides, its software is also used on third party phones, just like Android. I’m curious to see where this will all lead…